Brief details:
The Indonesian based Dutch bank had always been considered a business bank and wanted to introduce new consumer banking products into its range of services. We where briefed to develop a range of touring exhibitions for malls and shopping centres, consumer literature and display material. We managed this campaign throughout regional Indonesia, the capital and state capitals. The style with which this was accomplished quickly placed ABN AMRO into the minds of the general public as a reliable, friendly and respected foreign bank with a history of involvement in Indonesia going back some 250 years.

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