Brief details:
Paterson and its parent company in Norway successfully manufacture and sell heating appliances into a European wide market. The products are basic by nature and design, with little technological advantage, the company was experiencing fierce competition which was driving prices down to unacceptable levels. We where briefed to improve market share and turnover. This was achieved by aiming its strategic marketing activities towards the architect and developers of new property. In order to do this successfully the company was provided with a new up to date image which would appeal to the architectural professions and any added value derived from new technology in heat recovery in cold countries. This was employed to deliver a sales argument to these professions. Paterson now has a growing market at the top end of this sector and sales turnovers on all products have improved dramatically.

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