Brief details:
The market place for computers is growing rapidly in Indonesia, post economic crisis. Coupled with this there are a great number of new companies entering the PC market who are forcing prices ever lower. Wearnes had enjoyed a position of market leader in the late 1980Õs and early 1990Õs but as the decade progressed their market position eroded to a low percentage and the company where struggling to make sales at adequate levels. We where briefed to improve market share on new and existing products against competing companies products which where newer technologically and more diverse in range and choice of options. Our technique here was to attack the market for new users both domestic and business and base its approach on the technological fear inherent in this market sector "....Computers made simple...." doubled Wearnes turnover in just six weeks from its introduction!

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